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Countdown to 35
During the five weeks last summer when ESPN aired “The Last Dance”, a 10-part documentary chronicling the career of the legendary Michael Jordan, three hours of its programming were devoted to one of Jordan’s greatest rivals. It wasn’t about Magic Johnson or Isaiah Thomas or even Kobe Bryant. It was about Len Bias, who never played a single minute in the NBA.
That by itself showed the enduring legacy of the former University of Maryland All-American, who died 35 years ago this summer from a cocaine overdose.
As part of its 34+1 Campaign, GoGrady Media recently revived the top moments and stories that helped shape the complex legacy of Bias. From mid-February through mid-June, GGM sent twice weekly submissions to its email list. Most of the content came from the book, Born Ready: The Mixed Legacy of Len Bias. The Countdown ended days before June 19, 2021, which will be 35 years from the day Len tragically died of complications from a cocaine overdose.