GGM Launches 34+ 1 Campaign 

Plans include Len Bias documentary & book update 

GoGrady Media has begun a campaign to improve effective decision making skills in teenagers and young adults.  As part of the 34 + 1 campaign, production has begun on a documentary about former Maryland basketball star Len Bias. The documentary,  tentatively titled Born Ready: A Mixed Legacy,  will examine the mixed and complex legacy of Bias and is is based on the book,  Born Ready: The Mixed Legacy of Len Bias .  The campaign, launched on June 19, 2020--the 34th anniversary of the death of Bias--will also include an update of the book and an increased  focus on the Born Ready Project. 

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The campaign comes at a critical time when decision making plays an important role in dealing with the Coronavirus crisis and the increased awareness of the mistreatment of people of color.

Relevant Media 

by Dave 

A seen in the Washington City Paper

• The Bias-Jordan Rivalry That Never Was

• Jordan's Interest in Maryland Basketball 

by others ​

• Why MJ Wanted to Beat the Terps so Badly on 105/7 the Fan

• Former Len Bias teammate Dave Dickerson reflects on Len's legacy, 34 years after his death.  

Born Ready Project

Helping people find their greatness

through effective decision making 

and resilience. 

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Dave speaks to students at Montclair State University in New Jersey

Terps AD Gifts  U of MD Challenge Coin to "Born Ready" Author For Efforts to Preserve the Len Bias Legacy